Expert Advice, Skincare

Ingredient Of The Month: Pomegranate

Unbeknownst to many, pomegranates thrive in sunny Malaysia. In olden times, the pomegranate was loved for its medicinal purposes and health benefits. And while they’re still mainly known as a superfood for their immune-boosting properties, there are a number of reasons why this juicy ruby fruit is the skincare ingredient you need right now. In short, the pomegranate doesn’t just improve the health of your body, but can improve your complexion’s health too.

Texture

Because pomegranates naturally have a staggeringly high amount of vitamin C (one fruit is said to have 50 per cent of your daily requirements) and antioxidants, its extract is effective at smoothing the skin. Plus, because pomegranates are also rich in other antioxidants, phytonutrients, minerals, and fatty acids, it improves the skin’s overall texture.

First off, anti-inflammatory properties help to soothe the skin which in turn smoothens the skin. Consider this: less redness, less dryness, less flakiness equates to bidding roughness adieu. Next, it improves elasticity. How? Well, by promoting collagen production. Collagen is the skin’s main structural protein, meaning that ensuring your body is naturally producing adequate amounts means nothing less than a bouncy and youthful mien.


Healing

By increasing circulation and aiding in tissue repair, pomegranates essentially help to heal the skin and support cell regeneration. Then, thanks to anti-inflammatory and anti-microbial properties, this super skin food also protects the epidermis, making it effective in helping with a number of skin issues.

Pomegranates also feature sun protective compounds, relieving sunburn and reducing the signs of sun damage in the skin. Of course, also having healing properties means that products showcasing this ingredient make for a great after-sun salve.

Good to know

The bottom line is that pomegranates make for a great ingredient in sun care or anti-ageing skincare. This is why it stands out as one of the key active ingredients in our Pomegranate Intense Hydration Cream. Proving that Malaysia grows yet another precious ingredient that benefits all our skin.

In addition to the prized oil of the punica granatum (pomegranate’s scientific moniker), our light and fluffy cream features other ingredients such as sodium hyaluronate (known as nature’s moisture magnet) and free radical-neutralising aloe that work in tandem with the ruby red wonder fruit, leaving the skin lightly enveloped with a film of hydration that keeps it unbelievably soft.

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