The clean concept

Clean beauty – we’re sure you’ve come across the phrase umpteen times before. But what does it really mean? Well, the answer can be rather contentious, and actually varies from brand to brand and from person to person.


And like with many other beauty trends, there are numerous myths surrounding clean beauty and what it actually is. You’ll also find that there are many fads that go along with it. In this entry, we’ll be helping you sift through the noise. So, let’s get down to it.

The truth about toxic ingredients

When it comes to touting clean beauty, there are many brands/influencers/beauty editors who describe certain ingredients as ‘toxic’ or claim that products are free from ‘toxic’ ingredients. But what does this mean, really?


Anything that’s toxic is harmful or detrimental to our health. In the case of skincare and cosmetics, to our skin.


It’s important to understand what it means for an ingredient to be toxic. A lot of the time, ‘toxic’ ingredients are found in everyday things from food to vaccines. This is because of chemistry, certain elements are combined, they neutralise each other. Also, the volume of an ingredient in a formula is a key determinant in whether it’s toxic. In that sense, everything can be poisonous if you have too much of it – from water to mercury.

Putting it simply, it’s volume that determines whether an ingredient is poisonous, and not necessarily the ingredient itself.


Take for instance one of the most demonised ingredients on the market – parabens. Despite being one of the most common ingredients in beauty products, internet rumours of parabens causing cancer are still prevalent even though they’ve largely been debunked by the scientific community. Many magazines and beauty influencers still advise users to be wary of parabens, leading to people steering clear of them. Of course, this is a personal decision, but it’s important to properly understand skincare ingredients, how they work, and why you’d want to avoid using certain ingredients instead of falling into the trap of a hype.

Uncovering parabens and preservatives

While we, as a brand, do not use parabens in our products, parabens aren’t the worst thing in the world, and here’s why.


Used as a preservative, parabens protect against microbial (bacterial, fungal) growth. Take away parabens, and skincare companies will replace this preservative with something else to ensure shelf life. Which ingredient(s) they choose to replace parabens with may or may not be better for your complexion.


Parabens are also a naturally-occurring substance. Why, even the human body produces it! The parabens used in cosmetics are identical to those found in nature, and the human body converts them upon absorption into an acid (para-hydroxybenzoic acid) that the body then eliminates. You’ll also find these parabens as naturally-occurring food preservatives in produce such as fruits and vegetables.


Since the early 1970s, the FDA declared parabens a Generally Regarded As Safe (GRAS) ingredient for use in beauty care products – a decision decided upon by qualified experts. Later on, in 1984, the Cosmetic Ingredient Review (CIR) also reviewed the safety of parabens, and once again concluded that they’re safe for use in beauty products at levels up to 25%. Currently, parabens are usually used in amounts of 0.01 to 0.3% in beauty products.

Is organic the way to go?

Sorry to break it to you, but here’s the truth. Nature has the highest number of allergens and raw ingredients derived straight from nature are mostly unstable. In actuality, the types of products claiming to be all natural and completely organic are usually the most irritating to sensitive skin. So natural and/or organic isn’t necessarily the best way to go.


On the other hand, lab-created ‘chemical’ ingredients are stabilised in a scientific setting and made safe for use before being included into skincare formulations. Unfortunately, ‘chemical’ seems to have become yet another dirty word in the beauty realm. However, everything you see, breathe, eat, and touch is made up of chemicals. All matter is made up of chemicals.


The conclusion is that while, yes, not all chemicals are good for us, not all chemicals are bad for us either. As with nature, not everything that comes from it is necessarily good.

So how do we keep ‘clean’?

The best thing you can do for yourself and your skin is to be an informed buyer. Do your research before jumping onto a hype/fad, read reviews, and try to understand the ingredients and labelling of what you’re purchasing.


You can also choose to shop from a brand you can trust. At B&B Labs, we take a three-pronged approach to the formulations of our skincare.


First, we feature the use of CLEAN ASIAN INGREDIENTS. For us, clean means non-toxic and safe. This also means that we are clear in our labelling, fully disclosing every ingredient that goes into our lab-approved formulas.


Next, we’re ENDORSED BY EXPERTS. Besides being backed by and used by aestheticians and skin doctors, we’re also supported by teams of scientists, whom we’ve worked closely with over the years to formulate safe and effective skincare.


Finally, B&B Labs is a SOLUTION TO SKIN PROBLEMS. By creating products that fix or remedy specific skin concerns, we save our customers time, money, and heartache.


The takeaway is that, with B&B Labs, you can #FreeYourSkin from just about anything.

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